SERVICE DESCRIPTION

The European Commission has proposed new EU rules that would make the Farm to Fork strategy target of halving the use and risk of chemical pesticides by 2030 legally binding. EU executive launched its proposal for a new Sustainable Use of Plant Protection Products Regulation, which aims to turn one of the four F2F targets into legislation for the first time. The draft rules set out to cut the use and risk of chemical pesticides by 50% by 2030.

The main goal of the service is to provide to the farmers, the retailers of agricultural products and the agro-industry the ability to screen their products, the water that they use for irrigation and their field’s soil for pesticides. Moreover, the results could be assessed by experts, who will give specific advice to the end users via a digital platform. 

SERVICE BENEFIT

The benefits of the service are summarized below:

• Providing information on pesticide levels in agricultural products.
• Ensuring compliance with legislation on pesticide levels.
• Facilitating consumers to more easily identify products that do not contain toxic pesticides through the green label and to verify quality criteria through the QR code.
• Improving competitiveness among producers.
• Offerring products free of toxic pesticides will attract consumers who are increasingly concerned about food safety.
• Increasing demand for pesticide-free products and building trust.